Around the world, leaders are all too easily caught up managing the mechanics of church organisation, rather than leading the vision and mission of their ministry.

We were approached to deliver a brand name, positioning and visual identity for a new enterprise that comes alongside church leaders and helps them do what God has called them to more effectively. We developed the name and tagline, Clearway: Move your ministry forward, to articulate exactly what they want to achieve – helping leaders clear the way to make their vision a reality.

We then delivered a brand identity that gives visual expression to the key idea of ‘moving ministries forward’. The logo uses negative space to show a multi-directional arrow that evokes Clearway’s mission of bringing movement, direction and order to the ministries it works with. The wider visual identity, too, is infused with motion and movement – a fluid arrow moves dynamically through ministry and leadership contexts. The visual system is augmented with a series of characterful illustrations that help position Clearway as insightful, credible and personable.