Design | Communications | Photo + Video

Keswick Ministries
From the heart of the lakes to the ends of the earth

For 150 years, Keswick Ministries has drawn together believers from across the world to sit under God’s Word, to be refreshed in His creation, and to serve His mission. However, when we were first approached by the organisation in 2022, its brand identity felt tired, outdated, and dissonant with its rich heritage, vibrant community and dynamic mission.

We worked with Keswick Ministry to develop a new brand identity that presents its vision and values in a way that is faithful to where it’s been, while helping it better engage the next generation with its mission. The new logo is a dynamic and playful expression of its identity, giving new life to familiar elements from the old logo—the crown and water imagery—as well as emphasising the community, fellowship and gospel mission at the heart of the ministry: ‘all one in Christ Jesus.’

Delivering the new brand identity was just the first step in helping Keswick Ministries draw more people to its mission. We continue to partner with the ministry to design all of the resources and collateral it uses to equip and engage people across all of its events and initiatives, as well as managing the communications strategy that helps the ministry share its mission with the world. At this time we do not manage Keswick Ministries’ website.

What we did:

  • Brand build
    Brand management
    Visual identity development
    Print and editorial design
    Digital design
    Illustration
    Campaign design

  • Brand strategy
    Brand messaging and positioning
    Tone of voice
    Copywriting
    Social media management
    Content creation
    Email marketing
    Digital marketing
    Campaign creation
    Campaign copywriting

  • Photography
    Video
    Animation

We love what we do, they love it too

  • “Something More Creative has been all that we could have looked for: Christ-centred, creative, responsive, efficient. We are delighted to be working with them.”

    James Robson
    Executive Director, Keswick Ministries

  • “Having been both in Christian service and secular Leadership for four decades, it is with a joyous heart of praise and thanks that I report they listened; learned; prayerfully considered and brilliantly delivered...and all for the furtherance of the Gospel. Who could ask for more!? It is a great pleasure to thoroughly recommend them.”

    Richard Borgonon
    Founder & Author, The Word One to One

  • “We could not be more pleased with our decision to appoint SMC. They are gracious and accommodating and they consistently deliver the goods – with a straightforward, businesslike approach, good communication and no surprises. They probably now understand our brand better than we do ourselves – they have earned the right to highlight when we’re going wrong, and they have our full confidence. We view Tom and the team as trusted business partners, and we fully expect to work with them for the long-term.”

    Paul Houghton
    CEO, Kingdom Bank

  • “Tom and his team excel in every aspect, truly understanding and embracing our vision. Their proactive approach means they run alongside us, not behind. Their expertise has been invaluable in our mission to reach the least reached. Highly recommended for their exceptional support and creativity!”

    Chris Lawley
    Director, OM UK

  • “I couldn’t speak more highly of Something More. We’ve worked with many agencies and designers at Union; and no one gets us, our mission, or our theology like Tom and the team. I wouldn't trust anyone else to help us take our message out to the world!”

    Joel Morris
    Executive Director, Union

  • “We are delighted with the branding for our new youth evangelistic course, and SMC have been a joy to work with. Their input went way beyond crafting a name and visual identity — the team played an important role in shaping the resource, and resolving some key challenges in the process. We look forward to working with SMC again soon!”

    Kay Carter
    National Director, Christianity Explored Ministries

  • “It is such a pleasure to work with Something More. We are absolutely delighted with the work they did with us. They were as their name implies creative and innovative, whilst also listening carefully to our team and numerous stakeholders. I’d recommend them very highly to anyone looking for a Christian partner to help them in this area.”

    Jeremy Marshall
    Co-Chair, A Passion for Life

  • “Something More are passionately committed to presenting Word Alive in the best possible way and they are both skilled and gifted in how best to achieve it, consistently delivering fresh ideas and innovation.”

    Nigel Beynon
    Director, Word Alive