Design | Communications

Kingdom Bank
Give your money a mission

With an exciting new future on the horizon—featuring new investment, new leadership and fresh vision—Kingdom Bank approached us to deliver a bold, accessible and engaging new identity that would help it establish itself as the go-to lending partner for UK evangelical churches seeking to build, plant and grow.

We delivered a dynamic new brand identity that embraces the Bank's values and core convictions—its gospel heart, its trustworthiness and its deep care for its people–and presents its mission with confidence and clarity. The distinctive crown logo embodies the Bank’s gospel convictions and Kingdom priorities, while its rich colour palette projects heritage and credibility. At the heart of the brand identity is bright, expressive, candid hero photography that helps people connect with its vision and story and see themselves as part of it.

The visual identity is bolstered by provocative messaging—including the ‘Give your money a mission’ call to action—which invites Christians to consider how they can play their part in helping churches grow by saving with Kingdom Bank.

The new brand identity has provided a platform from which we’ve launched communications and marketing campaigns to draw more people to Kingdom Bank’s mission. For example, we have helped the Bank deliver a nationwide radio campaign in partnership with Premier Radio, wielding the Bank’s new messaging and positioning to invite ordinary Christians around the UK to give their money a mission.

What we did:

  • Brand build
    Visual identity development
    Print and editorial design
    Digital design
    Illustration

  • Brand messaging and positioning
    Tone of voice
    Copywriting
    Content creation

We love what we do, they love it too

  • “We could not be more pleased with our decision to appoint SMC. They are gracious and accommodating and they consistently deliver the goods – with a straightforward, businesslike approach, good communication and no surprises. They probably now understand our brand better than we do ourselves – they have earned the right to highlight when we’re going wrong, and they have our full confidence. We view Tom and the team as trusted business partners, and we fully expect to work with them for the long-term.”

    Paul Houghton
    CEO, Kingdom Bank

  • “Tom and his team excel in every aspect, truly understanding and embracing our vision. Their proactive approach means they run alongside us, not behind. Their expertise has been invaluable in our mission to reach the least reached. Highly recommended for their exceptional support and creativity!”

    Chis Lawley
    Director, OM UK

  • “I couldn’t speak more highly of Something More. We’ve worked with many agencies and designers at Union; and no one gets us, our mission, or our theology like Tom and the team. I wouldn't trust anyone else to help us take our message out to the world!”

    Joel Morris
    Executive Director, Union

  • “Something More Creative has been all that we could have looked for: Christ-centred, creative, responsive, efficient. We are delighted to be working with them.”

    James Robson
    Executive Director, Keswick Ministries

  • “We are delighted with the branding for our new youth evangelistic course, and SMC have been a joy to work with. Their input went way beyond crafting a name and visual identity — the team played an important role in shaping the resource, and resolving some key challenges in the process. We look forward to working with SMC again soon!”

    Kay Carter
    National Director, Christianity Explored Ministries

  • “It is such a pleasure to work with Something More. We are absolutely delighted with the work they did with us. They were as their name implies creative and innovative, whilst also listening carefully to our team and numerous stakeholders. I’d recommend them very highly to anyone looking for a Christian partner to help them in this area.”

    Jeremy Marshall
    Co-Chair, A Passion for Life

  • “Having been both in Christian service and secular Leadership for four decades, it is with a joyous heart of praise and thanks that I report they listened; learned; prayerfully considered and brilliantly delivered...and all for the furtherance of the Gospel. Who could ask for more!? It is a great pleasure to thoroughly recommend them.”

    Richard Borgonon
    Founder & Author, The Word One to One

  • “Something More are passionately committed to presenting Word Alive in the best possible way and they are both skilled and gifted in how best to achieve it, consistently delivering fresh ideas and innovation.”

    Nigel Beynon
    Director, Word Alive