Design | Communications

Operation Mobilisation
Going everywhere. Telling everyone. All for Jesus.

Around the world today, over 3 billion people are yet to hear the gospel. We were approached by Operation Mobilisation UK in 2023 to deliver a bold new campaign identity, messaging and strategy that highlighted this great gospel need and called on the Church to respond.

OM’s brief was to deliver a campaign that would cut through the noise and move people to play their part in its mission—something their previous campaign was failing to do. Through our research and development process with OM’s team, we established that one of the most effective ways to mobilise people to respond is by confronting them with the raw facts of global mission: 3 billion people are yet to hear about Jesus. 1 in 3 people don’t have access to the gospel. We developed a campaign identity, 3 Billion Reasons, that combined these eye-opening statistics with striking hero imagery that showcases the real people behind the numbers: each one a person created and loved by God. We developed a bank of provocative messaging calling people to respond by playing their part in making Jesus known: Where will you go? Who will you tell? When will you start?

With the new campaign identity in place, we have been responsible for applying it to OM’s print and digital collateral, and for delivering its organic social media strategy. Through this partnership, we have worked to help OM embrace a dynamic new approach to its brand identity and communications strategy: inviting Jesus-followers in the UK to be part of a vibrant, exciting movement making Jesus known everywhere.

What we did:

  • Brand build
    Visual identity development
    Print and editorial design
    Digital design
    Illustration

  • Brand messaging and positioning
    Tone of voice
    Copywriting
    Content creation

We love what we do, they love it too

  • “Tom and his team excel in every aspect, truly understanding and embracing our vision. Their proactive approach means they run alongside us, not behind. Their expertise has been invaluable in our mission to reach the least reached. Highly recommended for their exceptional support and creativity!”

    Chis Lawley
    Director, OM UK

  • “Having been both in Christian service and secular Leadership for four decades, it is with a joyous heart of praise and thanks that I report they listened; learned; prayerfully considered and brilliantly delivered...and all for the furtherance of the Gospel. Who could ask for more!? It is a great pleasure to thoroughly recommend them.”

    Richard Borgonon
    Founder & Author, The Word One to One

  • “We could not be more pleased with our decision to appoint SMC. They are gracious and accommodating and they consistently deliver the goods – with a straightforward, businesslike approach, good communication and no surprises. They probably now understand our brand better than we do ourselves – they have earned the right to highlight when we’re going wrong, and they have our full confidence. We view Tom and the team as trusted business partners, and we fully expect to work with them for the long-term.”

    Paul Houghton
    CEO, Kingdom Bank

  • “I couldn’t speak more highly of Something More. We’ve worked with many agencies and designers at Union; and no one gets us, our mission, or our theology like Tom and the team. I wouldn't trust anyone else to help us take our message out to the world!”

    Joel Morris
    Executive Director, Union

  • “Something More Creative has been all that we could have looked for: Christ-centred, creative, responsive, efficient. We are delighted to be working with them.”

    James Robson
    Executive Director, Keswick Ministries

  • “We are delighted with the branding for our new youth evangelistic course, and SMC have been a joy to work with. Their input went way beyond crafting a name and visual identity — the team played an important role in shaping the resource, and resolving some key challenges in the process. We look forward to working with SMC again soon!”

    Kay Carter
    National Director, Christianity Explored Ministries

  • “It is such a pleasure to work with Something More. We are absolutely delighted with the work they did with us. They were as their name implies creative and innovative, whilst also listening carefully to our team and numerous stakeholders. I’d recommend them very highly to anyone looking for a Christian partner to help them in this area.”

    Jeremy Marshall
    Co-Chair, A Passion for Life

  • “Something More are passionately committed to presenting Word Alive in the best possible way and they are both skilled and gifted in how best to achieve it, consistently delivering fresh ideas and innovation.”

    Nigel Beynon
    Director, Word Alive