Design | Communications

SU Scotland: Source
Helping young people explore God’s Word for themselves

How do we get young people engaging with the Bible in a way that feels natural, enjoyable and accessible?

That was the challenge that Scripture Union Scotland approached us with. Their vision was to produce a new resource that would help get young people talking about Scripture, and give them the tools and confidence to study it for themselves. They had already developed the Bible study method—‘Source’, a simple five-question framework that could be applied to any Bible passage—but they needed a visual identity, messaging and supporting media that would be engaging, accessible and attractive to children and young people.

We responded by developing a dynamic and confident visual identity for the suite of resources which combines a bold serif font with a playful graphic system that uses intuitive symbols to guide and enhance the Bible study experience: Highlight, Question, Insight, Theme and Action. We then developed a suite of resources that provide young people and youth leaders with the tools they need to study any Bible passage, anywhere: including a guide for leaders, a bookmark and pocket overview for young people to carry with them, and an animated explainer video to walk them through the ‘Source’ Bible study experience.

What we did:

  • Brand build
    Visual identity development
    Print design
    Digital design
    Illustration
    Motion Graphics

  • Brand messaging and positioning
    Tone of voice
    Copywriting

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