Design | Communications | Photo + Video

Christian Concern
The Ambassador Magazine

In a world saturated with non-profit brochures, magazines and publications, Christian Concern wanted to launch a new print product that wouldn’t just feel like another piece of charity literature.

They were looking for a new magazine that would surprise and delight new and existing supporters—a beautiful, thought-provoking, premium publication that would feel at home on a coffee table.

Most of all, this new product needed to help tell Christian Concern’s story—not just as an organisation that works to defend Christian freedoms, but as a movement of believers working to bring the hope of Jesus to the heart of society.

In response, we conceived and developed The Ambassador—a new magazine featuring inspiring stories, cultural commentary and resources to equip today’s Christians to be ambassadors for Jesus.

The Ambassador’s editorial style and curated aesthetic stands out from other charity and non-profit literature—inviting readers to enjoy, reflect on and return to the content inside.

Since launching The Ambassador in 2021, we have worked with Christian Concern to plan, write, design and produce several editions of the magazine—putting it into the hands of thousands of their supporters.

What we did:

  • Editorial Design
    Infographic Design
    Illustration

  • Brand Messaging and Positioning
    Copywriting
    Copyediting

  • Photography
    Stock Image Selection

We love what we do, they love it too

  • “Tom and his team excel in every aspect, truly understanding and embracing our vision. Their proactive approach means they run alongside us, not behind. Their expertise has been invaluable in our mission to reach the least reached. Highly recommended for their exceptional support and creativity!”

    Chris Lawley
    Director, OM UK

  • “Having been both in Christian service and secular Leadership for four decades, it is with a joyous heart of praise and thanks that I report they listened; learned; prayerfully considered and brilliantly delivered...and all for the furtherance of the Gospel. Who could ask for more!? It is a great pleasure to thoroughly recommend them.”

    Richard Borgonon
    Founder & Author, The Word One to One

  • “We could not be more pleased with our decision to appoint SMC. They are gracious and accommodating and they consistently deliver the goods – with a straightforward, businesslike approach, good communication and no surprises. They probably now understand our brand better than we do ourselves – they have earned the right to highlight when we’re going wrong, and they have our full confidence. We view Tom and the team as trusted business partners, and we fully expect to work with them for the long-term.”

    Paul Houghton
    CEO, Kingdom Bank

  • “I couldn’t speak more highly of Something More. We’ve worked with many agencies and designers at Union; and no one gets us, our mission, or our theology like Tom and the team. I wouldn't trust anyone else to help us take our message out to the world!”

    Joel Morris
    Executive Director, Union

  • “Something More Creative has been all that we could have looked for: Christ-centred, creative, responsive, efficient. We are delighted to be working with them.”

    James Robson
    Executive Director, Keswick Ministries

  • “We are delighted with the branding for our new youth evangelistic course, and SMC have been a joy to work with. Their input went way beyond crafting a name and visual identity — the team played an important role in shaping the resource, and resolving some key challenges in the process. We look forward to working with SMC again soon!”

    Kay Carter
    National Director, Christianity Explored Ministries

  • “It is such a pleasure to work with Something More. We are absolutely delighted with the work they did with us. They were as their name implies creative and innovative, whilst also listening carefully to our team and numerous stakeholders. I’d recommend them very highly to anyone looking for a Christian partner to help them in this area.”

    Jeremy Marshall
    Co-Chair, A Passion for Life

  • “Something More are passionately committed to presenting Word Alive in the best possible way and they are both skilled and gifted in how best to achieve it, consistently delivering fresh ideas and innovation.”

    Nigel Beynon
    Director, Word Alive