Design | Communications | Photo + Video

The Word One to One
Mobilising a global movement of Bible sharers

When The Word One to One first approached us, we were tasked with refreshing the ministry’s core product: an accessible version of John’s Gospel with notes, designed to help ordinary Christians share God’s Word with those around them. From the outset, however, we recognised that The Word One to One’s mission and vision is far broader than just the core resource we had initially been asked to deliver – it represents a vibrant, global movement of faithful Christians and churches who are actively sharing God’s Word.

Beyond just designing an accessible and engaging new edition of the John notes, we developed a new brand identity and communications strategy for the ministry around the product to draw more people to The Word One to One’s mission and ultimately inspire more Christians around the world to share God’s Word. One of our favourite developments was the introduction of a beautiful new illustrative style that immerses people into the story of the Gospel and lights up their imagination to see the scenes of Jesus’ life and ministry more vividly. We wanted to do more to show that The Word One to One isn’t just a Bible study, it’s an invitation into an epic, living story.

Through our ongoing brand development work and cross-channel communications strategy, we are seeing growth across every area of the ministry. Not only do new Bible sharers continue to join the ministry month after month, but we are constantly encouraged by stories from Christians around the world about how the resources we’ve helped develop are releasing them to share Jesus, wherever God has placed them. As part of this strategy, we helped launch The Word One to One’s YouVersion Bible which have gained over 62,680 subscriptions in 191 countries in 2024—enabling more people to engage with God’s Word, and equipping them to share it with others.

What we did:

  • Brand build
    Visual identity development
    Print and editorial design
    Digital design
    Illustration

  • Brand messaging and positioning
    Tone of voice
    Copywriting
    Content creation

  • Photography
    Video
    Animation

We love what we do, they love it too

  • “Having been both in Christian service and secular Leadership for four decades, it is with a joyous heart of praise and thanks that I report they listened; learned; prayerfully considered and brilliantly delivered...and all for the furtherance of the Gospel. Who could ask for more!? It is a great pleasure to thoroughly recommend them.”

    Richard Borgonon
    Founder & Author, The Word One to One

  • “We could not be more pleased with our decision to appoint SMC. They are gracious and accommodating and they consistently deliver the goods – with a straightforward, businesslike approach, good communication and no surprises. They probably now understand our brand better than we do ourselves – they have earned the right to highlight when we’re going wrong, and they have our full confidence. We view Tom and the team as trusted business partners, and we fully expect to work with them for the long-term.”

    Paul Houghton
    CEO, Kingdom Bank

  • “Tom and his team excel in every aspect, truly understanding and embracing our vision. Their proactive approach means they run alongside us, not behind. Their expertise has been invaluable in our mission to reach the least reached. Highly recommended for their exceptional support and creativity!”

    Chis Lawley
    Director, OM UK

  • “I couldn’t speak more highly of Something More. We’ve worked with many agencies and designers at Union; and no one gets us, our mission, or our theology like Tom and the team. I wouldn't trust anyone else to help us take our message out to the world!”

    Joel Morris
    Executive Director, Union

  • “Something More Creative has been all that we could have looked for: Christ-centred, creative, responsive, efficient. We are delighted to be working with them.”

    James Robson
    Executive Director, Keswick Ministries

  • “We are delighted with the branding for our new youth evangelistic course, and SMC have been a joy to work with. Their input went way beyond crafting a name and visual identity — the team played an important role in shaping the resource, and resolving some key challenges in the process. We look forward to working with SMC again soon!”

    Kay Carter
    National Director, Christianity Explored Ministries

  • “It is such a pleasure to work with Something More. We are absolutely delighted with the work they did with us. They were as their name implies creative and innovative, whilst also listening carefully to our team and numerous stakeholders. I’d recommend them very highly to anyone looking for a Christian partner to help them in this area.”

    Jeremy Marshall
    Co-Chair, A Passion for Life

  • “Something More are passionately committed to presenting Word Alive in the best possible way and they are both skilled and gifted in how best to achieve it, consistently delivering fresh ideas and innovation.”

    Nigel Beynon
    Director, Word Alive