Design | Communications

Introducing, Vox
A new youth resource from Christianity Explored

How do we reach Gen-Z, and Gen Alpha after them, with the good news of Jesus? We tell them! Faithfully, authentically, openly. Christianity Explored approached us to help them do just that through designing a new resource that provides Christian young people, youth leaders and churches with fresh language, images and tools to help reach the next generations with the good news of Jesus.

We developed a thought-provoking, dynamic and characterful visual identity and positioning for the new resource – Vox: Share what matters – that embraces those treasured values of authenticity, openness and connection to better engage and resonate with the Gen-Z target audience.

We also designed companion resources, developed a digital launch campaign, and gave direction to the conceptual framework and format of the video series – helping to deliver a final product that seeks to empower a generation of young people around the world to share what matters: life in Jesus!

What we did:

  • Brand build
    Visual identity development
    Print and editorial design
    Digital design
    Product design
    Illustration
    Campaign design

  • Brand messaging and positioning
    Content creation
    Campaign creation

“We are delighted with the branding for our new youth evangelistic course, and SMC have been a joy to work with. Their input went way beyond crafting a name and visual identity — the team played an important role in shaping the resource, and resolving some key challenges in the process. We look forward to working with SMC again soon!”

Kay Carter
National Director