Design | Communications

Operation Mobilisation
Logos Hope UK Tour 2026

OM’s ship Logos Hope is the world’s largest floating bookfair—bringing knowledge, help and hope to least-reached people in port cities around the world.

In 2026, Logos Hope visited cities around the UK to inspire and mobilise Christians in our nation to engage with God’s global mission—to play their part in reaching the three billion people yet to hear the good news of Jesus.

Our brief was to develop a campaign name, visual identity and messaging that would help capture and engage new audiences and existing supporters with OM in the UK’s mission and vision. Waves of Hope was our answer: a campaign identity that combined a dynamic illustrative style with bold typography, authentic photography and open, invitational messaging.

We captured the theme of awakening, renewal and transformation through a word-mark and sweeping illustrative style that evokes the motion of tides and waves. We paired nautical blues with warm, earthy tones to provide the campaign with a global feel and character.

Meanwhile, we created bespoke illustrations for each of the ports—London, Edinburgh, Aberdeen, Cardiff, Belfast and Liverpool—to help connect Logos Hope’s global mission with the host cities and local communities around the UK.

What we did:

  • Brand build
    Visual identity development
    Print and editorial design
    Digital design
    Illustration
    Animation

  • Brand messaging and positioning
    Tone of voice
    Copywriting
    Content creation

We love what we do, they love it too

  • “Tom and his team excel in every aspect, truly understanding and embracing our vision. Their proactive approach means they run alongside us, not behind. Their expertise has been invaluable in our mission to reach the least reached. Highly recommended for their exceptional support and creativity!”

    Chris Lawley
    Director, OM UK

  • “Having been both in Christian service and secular Leadership for four decades, it is with a joyous heart of praise and thanks that I report they listened; learned; prayerfully considered and brilliantly delivered...and all for the furtherance of the Gospel. Who could ask for more!? It is a great pleasure to thoroughly recommend them.”

    Richard Borgonon
    Founder & Author, The Word One to One

  • “We could not be more pleased with our decision to appoint SMC. They are gracious and accommodating and they consistently deliver the goods – with a straightforward, businesslike approach, good communication and no surprises. They probably now understand our brand better than we do ourselves – they have earned the right to highlight when we’re going wrong, and they have our full confidence. We view Tom and the team as trusted business partners, and we fully expect to work with them for the long-term.”

    Paul Houghton
    CEO, Kingdom Bank

  • “I couldn’t speak more highly of Something More. We’ve worked with many agencies and designers at Union; and no one gets us, our mission, or our theology like Tom and the team. I wouldn't trust anyone else to help us take our message out to the world!”

    Joel Morris
    Executive Director, Union

  • “Something More Creative has been all that we could have looked for: Christ-centred, creative, responsive, efficient. We are delighted to be working with them.”

    James Robson
    Executive Director, Keswick Ministries

  • “We are delighted with the branding for our new youth evangelistic course, and SMC have been a joy to work with. Their input went way beyond crafting a name and visual identity — the team played an important role in shaping the resource, and resolving some key challenges in the process. We look forward to working with SMC again soon!”

    Kay Carter
    National Director, Christianity Explored Ministries

  • “It is such a pleasure to work with Something More. We are absolutely delighted with the work they did with us. They were as their name implies creative and innovative, whilst also listening carefully to our team and numerous stakeholders. I’d recommend them very highly to anyone looking for a Christian partner to help them in this area.”

    Jeremy Marshall
    Co-Chair, A Passion for Life

  • “Something More are passionately committed to presenting Word Alive in the best possible way and they are both skilled and gifted in how best to achieve it, consistently delivering fresh ideas and innovation.”

    Nigel Beynon
    Director, Word Alive