Westminster Seminary UK is an organisation with a big heart for the gospel and a powerful vision to raise leaders for Christ’s Church around the world—but didn’t have the in-house expertise or experience to present their mission effectively.

In 2023, they approached us to develop a bold and beautiful new brand identity that would propel them forwards in training people for a lifetime of faithful, fruitful ministry. We worked with the Seminary to develop an identity that faithfully represents its Confessional heritage and gospel convictions, while embracing a contemporary and dynamic new approach that would help it engage the next generation of leaders.

The new brand identity includes a family of logos drawn from a primary seal that puts Westminster's mission and values front and centre, and bold messaging that captures its core vision and purpose. This is complemented by a contemporary palette and classic typography which work together to display the Seminary’s foundations in God's enduring Word and its focus on training pastors to proclaim it everywhere.

With the new brand identity in place, we continue to work with the Seminary to help it position itself authentically and effectively across its touchpoints, helping to build credibility and clarity in its vision and offering. We manage the Seminary's communications strategy, design the collateral it needs across its events throughout the year, and manage its website—all with the aim of helping more people engage with Westminster's mission.